Walking into a Dutch supermarket for the first time can be overwhelming. The brands are unfamiliar, the opening hours are different, and why is there an entire aisle dedicated to sprinkles? This guide covers everything you need to know about grocery shopping in The Hague — from premium chains to budget gems, including the legendary Haagse Markt.
Albert Heijn: The Dutch Giant
Albert Heijn (AH) is the Netherlands’ largest supermarket chain, and you’ll find them everywhere in The Hague — from small AH To Go convenience stores at train stations to massive AH XL locations. AH’s own-brand products are generally good quality, and their AH Excellent line competes with premium brands. Prices are mid-to-high: a weekly shop for one person runs about €50-70. Pro tip: get a free Bonus Card (physical or in the AH app) — it unlocks weekly discounts of 20-40% on rotating products. Without it, you’re paying full price unnecessarily.
Best AH locations in The Hague: AH XL at Elandstraat (large selection, open until 10 PM), AH Grote Marktstraat (city center, very busy), and AH Mauritskade (near Centraal Station).
Jumbo: The Friendly Challenger
Jumbo is Albert Heijn’s main competitor and often slightly cheaper. Their slogan promises the lowest price on your entire basket — if you find the same products cheaper elsewhere, they’ll refund the difference. Jumbo stores are spacious, well-organized, and their fresh bread selection is excellent. Their La Place in-store bakery and food counters offer ready-to-eat meals that are genuinely good. The Jumbo app also has digital coupons. Locations include the large store at Leyweg and the convenient Jumbo City on Grote Marktstraat.
Lidl and Aldi: Budget Champions
If you’re trying to keep living costs down — and after reading our cost of living breakdown for The Hague, you know how quickly rent adds up — Lidl and Aldi are your best friends. Both German discount chains offer groceries at 20-40% less than Albert Heijn. Lidl edges ahead in The Hague with better store layouts, a surprisingly good bakery section (fresh croissants for €0.39), and rotating “theme weeks” featuring Italian, Asian, or Spanish products. Aldi is the most bare-bones but has the lowest prices on basics like milk, eggs, bread, and canned goods. Expect to pay €30-45 for a week’s worth of basics at either chain.
Best locations: Lidl on Prinsengracht and Leyweg; Aldi on Stationsweg (near HS station) and Van der Vennestraat.
Dirk: The Underrated Middle Ground
Dirk sits between the discounters and premium chains. Prices are closer to Lidl than Albert Heijn, but the store experience is more pleasant than Aldi. Their fresh produce section is particularly competitive, often beating AH on quality and price for fruits and vegetables. Dirk also runs aggressive weekly promotions — check their folder (online or in-store) before shopping. The Dirk on Frederik Hendriklaan in the Statenkwartier area is a solid choice if you’re in that neighborhood.
Ekoplaza and Marqt: Organic and Specialty
For organic groceries, Ekoplaza is the go-to chain in The Hague. Everything is certified organic, including fresh produce, dairy, and packaged goods. Prices are 30-50% higher than regular supermarkets, but the quality reflects it. Marqt (on Spuistraat) is a smaller, upscale organic store focusing on local and sustainable products — excellent for specialty cheeses, fresh bread, and high-quality meat. Both are worth visiting for special ingredients even if you do your regular shopping elsewhere.
Asian and International Supermarkets
The Hague’s international character shines in its specialty grocers. Amazing Oriental (multiple locations, largest on the Leyweg) is the biggest Asian supermarket in the region — three floors of products from China, Japan, Thailand, Indonesia, and beyond. It’s the best place for affordable spices, noodles, tofu, and ingredients for Indonesian cooking (perfect if you’re inspired by our best Indonesian restaurants guide to try cooking rijsttafel at home).
For Middle Eastern and Mediterranean ingredients, the shops around Paul Krugerlaan in the Transvaal area are unbeatable — fresh flatbreads, quality olive oil, spices, and halal meat at excellent prices.
The Haagse Markt: The Ultimate Food Destination
No guide to grocery shopping in The Hague is complete without the Haagse Markt, one of the largest outdoor markets in Europe. Open Wednesday, Friday, and Saturday from roughly 9:00 AM to 5:00 PM, it stretches for blocks along Herman Costerstraat. You’ll find fresh fruits and vegetables at half the supermarket price (€1 bowls of avocados, mangoes, or peppers), fish stalls with same-day North Sea catch, cheese vendors offering tastes of everything, and spice merchants with blends you won’t find anywhere else.
Go early (before 11 AM) for the best selection, and bring cash — while more stalls now accept cards, cash is still preferred. Budget €15-20 for a week’s worth of fresh produce that would cost €35+ at Albert Heijn. The market is also a fantastic place to practice your Dutch bargaining skills — a friendly “mag het iets minder?” (can it be a bit less?) often works, especially near closing time.
Opening Hours: What You Need to Know
Dutch supermarkets have historically had restrictive opening hours, but things have improved. Most supermarkets in The Hague are open Monday-Saturday 8:00-22:00 and Sunday 12:00-20:00 (varies by location — some open at 10:00 on Sunday). On public holidays like King’s Day (April 27), most are closed or have reduced hours. The AH To Go at Centraal Station and Hollands Spoor stays open until midnight or even 24/7 at some locations — useful for late-night essentials.
Final Tips for Grocery Success
- Bring your own bags — plastic bags cost €0.25-0.50 and you’ll need them if you forget.
- Deposit system: Plastic bottles over 1L and all cans have a €0.15 deposit (statiegeld). Return them at the machines inside supermarkets.
- No free bags for produce: You’ll find thin plastic bags in the produce section for weighing, but many Dutch shoppers now bring reusable mesh bags.
- Payment: Dutch debit cards (Maestro/V-Pay) are universally accepted but some smaller shops still don’t take credit cards. Contactless/Apple Pay works everywhere.
- Shopping cart coins: You’ll need a €0.50 or €1 coin to unlock a shopping cart (returned when you lock it back). A plastic trolley token works too.
Master the Dutch supermarket game and you’ll eat well without blowing your budget. Eet smakelijk!
