Dutch AI Firm General Intuition Lands $320 Million at $2.3 Billion Valuation
The Hague-based AI company General Intuition has raised $320 million (€282 million) in a major Series A funding round, catapulting its valuation to $2.3 billion and cementing the Netherlands’ position on the global artificial intelligence map.
The round, completed in January but only recently made public, attracted heavyweight investors including Amazon founder Jeff Bezos and former Google CEO Eric Schmidt. They join existing backers Khosla Ventures — one of the earliest investors in OpenAI — and General Catalyst, signalling Silicon Valley’s growing appetite for European AI talent.
From Gaming Clips to Robotics
General Intuition was founded by Dutch entrepreneur Pim de Witte as a spin-off from Medal, the gaming clip platform that lets users record and share short gameplay moments. The company trains its AI foundation models using billions of those gameplay clips — a dataset rich in real-time human decision-making, spatial reasoning, and rapid action sequences.
The core insight: if you want to teach AI how humans behave in physical space, gaming footage offers an unparalleled training corpus. De Witte told the FD that for applications like self-driving cars and robotics, “if you want to make them safer, you have to be able to simulate human behaviour.”
The company describes itself as a “frontier lab for acting in space and time” — building what it calls large action foundation models that go beyond text and image generation into the realm of physical-world interaction.
Dutch Ecosystem Momentum
The round also drew participation from prominent Dutch tech figures, including Job van der Voort (founder of HR platform Remote, valued at over $3 billion) and Jelle Prins (founder of AI-biotech startup Cradle). Their involvement underscores a maturing Dutch startup ecosystem where successful founders are recycling capital and expertise into the next generation of deep-tech companies.
With this raise, General Intuition joins a select group of European AI companies commanding billion-dollar-plus valuations. It also marks one of the largest Series A rounds ever for a Dutch technology company — a signal that the country’s AI sector is entering a new phase of global competitiveness.
What’s Next
The funding will accelerate model development and expand the team, with De Witte indicating plans to grow the research division significantly. As the race to build AI that can operate in the physical world intensifies — from Tesla’s Optimus robot to Figure AI’s humanoid ambitions — General Intuition’s gaming-data approach offers a distinctly different path forward.
For the Netherlands, it’s further proof that the country can produce AI companies capable of attracting world-class investment on their own terms.
