The Hague offers a shopping experience that rivals Amsterdam but without the crushing crowds. From royal-warranted luxury boutiques to one of Europe’s largest outdoor markets, the city’s retail scene in 2026 is diverse, walkable, and full of surprises.
Noordeinde: The Royal Shopping Street
A short walk from the Binnenhof, Noordeinde is The Hague’s most elegant shopping street. Lined with 17th-century buildings, it’s home to high-end boutiques like Pauw, Vanilia, and Marlies Dekkers. Even if luxury shopping isn’t your thing, the window displays alone are worth the stroll. The street also boasts several excellent art galleries and antique shops. Don’t miss Maison Kelder, a patisserie that’s been serving cream-filled roombroodjes since 1925 — the perfect mid-shopping fuel.
De Passage and Spuistraat
The Passage is a stunning covered shopping arcade built in 1885, with a soaring glass roof and ornate architecture. It’s home to a mix of chain stores and independent boutiques. Connected to it, Spuistraat and Grote Marktstraat form The Hague’s main pedestrian shopping spine, with all the Dutch high-street staples: HEMA, H&M, Bijenkorf, and Zara. The Bijenkorf department store deserves special mention — its beauty hall and designer collections make it a destination in itself.
De Haagse Markt: Europe’s Multicultural Bazaar
Open Wednesday, Friday, and Saturday from 9 AM to 5 PM, the Haagse Markt on Herman Costerstraat is one of the largest outdoor markets in Europe. With over 500 stalls, it’s a sensory overload in the best possible way. You’ll find everything from fresh fish and exotic spices to fabrics, electronics, and street food from every corner of the world. Prices on produce are significantly lower than supermarkets — bring cash, though some vendors now accept cards. Arrive before 11 AM on Saturday for the best selection, but expect crowds.
Frederikstraat and Denneweg: Boutique Territory
Parallel streets Denneweg and Frederikstraat are where The Hague’s independent spirit shines. These streets are packed with concept stores, vintage shops, and interior design boutiques. Buitenhuis on the Denneweg is a treasure trove of Dutch design objects and gifts. Episode on the Frederikstraat offers curated second-hand clothing at reasonable prices. The area also benefits from being right next to our favorite Indonesian restaurants — perfect for combining shopping with lunch.
Vintage and Second-Hand
The Hague has a strong vintage scene. Vintage Island on the Prinsestraat is a carefully curated shop with pieces from the 1960s through 1990s. Prices are higher than a thrift store but the quality is excellent. For true bargain hunting, the Kringloopwinkels (thrift stores) in the Laak and Moerwijk neighborhoods turn up unexpected treasures — furniture, books, and occasionally designer clothing at unbelievable prices. Schroeder on the Weimarstraat in the Regentessekwartier is another gem for pre-loved fashion.
Dutch Design and Souvenirs
Skip the tourist shops near the Binnenhof. For authentic Dutch design souvenirs, head to Sissy-Boy Homeland on the Vlamingstraat, which stocks Dutch-designed homeware and fashion. Van Heemskerk on the Prinsestraat carries elegant Dutch ceramics, jewelry, and gifts that won’t embarrass you at home. For food souvenirs, the cheese shop Kaaswinkel De Wit on the Denneweg will vacuum-pack aged Gouda for your flight.
The Hague’s compact center means you can explore all these areas in a single day. Start at the Haagse Markt in the morning, work your way through the center, and end with a well-deserved drink on the Grote Markt. Veel winkelplezier! (Happy shopping!)
